Today at TechCrunch Disrupt in New York, Justin Bieber’s manager, Scooter Braun, talked about the megastar’s usage of Twitter. It was brilliant. “What other way is a teenage boy going to talk to girls?,” Braun quipped.
Bieber currently has around 2.7 million followers on Twitter, making him one of the most-followed people on the service. But more impressively, Bieber has seemed to dominate Twitter’s Trending Topics area lately. Or rather, he did. Then something happened. “Twitter, if you’re here. You changed your algorithm,” Braun half-joked.
Braun noted that for most of the tweets it is actually Bieber tweeting. In fact, Braun is the only other one with the password to the account — and those tweets are clearly not from Bieber. And of course Bieber is going to tweet for himself: “He’s talking to the 2 million girls has at his disposal,” Braun said.
More seriously, Braun said that the usage of Twitter is actually pretty important. It shows that he’s “the same person who was talking to them before he got huge, is still talking to them now,” Braun noted.
He noted that there may be a random girl in Iowa who never thought she’d ever talk to Justin Bieber, then he responds to her on Twitter. “That’s something she’ll remember for the rest of her life.”
Bieber spends a least two hours a day on Twitter, Braun noted. “He likes doing it. That’s what kids do.”