Simply Zesty, an Irish social media agency, has raised €500,000 from one of the UK’s largest market research firms for a minority stake. The investment values the company at over €1m.
The Oxford Research Agency (TORA) invested in the agency whose clients include Vodafone, Universal Pictures, Nokia and The Body Shop. The deal will see the companies develop social media and research tools further. The investment is unusual as it comes against the backdrop of Ireland’s continuing economic problems.
Simply Zesty, pictured, is Ireland’s largest a large social media agency and was established by Lauren Fisher and Niall Harbison in May 2009.