I may not always have the nicest things to say about Comcast, but I try to take it case by case. Today, they’re doing a good thing: this iPad app looks nice. Not particularly creative, but creative isn’t what Joe Six-Pack wants when he’s just trying to find Top Chef.
The familiar format of channels organized vertically and bubbles signifying shows is a format that goes back decades, and what it lacks in flair it definitely makes up in practicality. I like that the channels have their logos, too — that’s a nice touch and helps familiarize users with the brand.
I don’t have an iPad yet (I’m waiting for the iPad HD that will be announced this holiday season in time for Christmas pre-orders), nor do I have a TV or cable, but if I did, I’d be using the hell out of this app.