TechStars Graduate Localytics Raises $700K For Mobile App Analytics Suite

Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has scored approximately $700,000 in funding to add to the $18,000 it had already received from TechStars as part of the program.

The funding, which will be formally announced tomorrow, is the company’s first ‘real’ round and was led by Boston-based Launchpad Venture Group in tandem with New York Angels.

Avi Fogel of Majorlee Investments and a member of both Launchpad and NY Angels, will be joining the company’s board of directors. Fogel comes with over 20 years of investment and board experience: as an entrepreneur the man has had six successful exits already, most recently as Chairman and CEO of ProActivity, which was acquired by EMC.

It’s possible you remember the name Localytics from its recent report on Blackberry usage during the workday, which terribly unsurprisingly came in higher than was the case for iPhone owners. Or perhaps from its report on iPhone app usage, which it claims surges around 9PM on weeknights.

Localytics gets that type of data from its mobile analytics solution, which it offers in two distinct flavors. One is the ‘Community’ product, which is free of charge and providers app developers and publishers with real-time reports on how customers use their applications on Android, Blackberry, iPad and iPhone devices. The product can be used to monitor basic usage, but also custom events, and enables publishers to dynamically generate custom segments and chart results with hourly granularity. You can see a demo here.

Launched in late April, the ‘Enterprise’ version of its software suite builds on the Community version, adding support for location services, custom chart templates and export APIs for integrating mobile analytics data with other enterprise reporting packages.

Its Enterprise service is available as a fully hosted or a licensed first-party software solution, and supports other platforms aside from those listed above (e.g. Palm webOS or Symbian).

After taking part in the 2009 class of TechStars in Boston, Localytics was chosen to be an inaugural resident at Polaris Ventures’ Dogpatch Labs in Cambridge, MA. The company claims its customer base has expanded rapidly since, with end-user reach growing 50% per month, according to CEO Raj Aggarwal.

Be that as it may, the fledgling startup faces stiff competition from a large number of companies, including Medialets, Flurry, Pinch Media, Motally and Mobclix.

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