Online Marketing Software Company WordStream Raises $6 Million

Search engine marketing software startup WordStream has raised $6 million in Series B financing, a little birdie informs us, with an announcement supposedly forthcoming early next week.

Investors are said to include Egan-Managed Capital and Sigma Partners, who have previously backed the company with $4 million back in January 2009.

We hear Egan-Managed Capital’s Frank J. Andrasco will be joining the company’s board.

We’ve contacted the company for confirmation.

WordStream provides software and services that helps businesses with their search marketing efforts. Its keyword management solutions help companies create and manage paid and organic search campaigns involving large numbers of keywords.

The company was founded by Larry Kim, previously at Adobe and Altova, back in 2007. According to his bio on the website, he bootstrapped WordStream by providing search marketing consulting services while managing a team of engineers and marketers to productize various search engine marketing tasks.

In September 2008, he resigned as President & CEO to focus on marketing and product management, appointing Rob Adler as the new chief executive. Adler previously served as co-founder and president of CCBN, an online financial services company Thompson Financial acquired in 2004.