tripwolf, a social travel site, just released their Augmented Reality iPhone App (iTunes link). Based on their current version and together with a research team out of Salzburg, they are currently the only travel portal providing Augmented Reality travel content on an iPhone.
Lonely Planet, a well-known leader in the travel space, also offers an AR app, but it’s only available for Android right now. Interestingly Lonely Planet has teamed up with another Austrian company to create their AR application – Mobilizy (the creators of Layar competitor Wikitude), whereas tripwolf worked together with the above mentioned research institute.
This fact is particularly interesting since both tripwolf and Mobilizy share certain investors and are geographically located near each other.
Just recently the company introduced premium travel guides and claims to have 120,000 downloads.
The Augmented Reality functionality is available for both premium and free guides and comes in five different languages. You can see the app in live action here.