Apprupt, an affiliate network for mobile apps aimed at developers and publishers, has closed what we think is a large financing round with Deutsche Telekom’s T-Venture arm, KfW and its existing investor Neuhaus Partners. The startup, based out of Hamburg Germany, will use the additional funding to accelerate growth and international expansion. Terms were undisclosed.
Apprupt’s performance analytics shop focuses on iPhone apps but the Android store is to come. The platform track click-thrus and conversion rates for online and mobile links to iPhone apps, with the idea that developers can then find where there best traffic comes from and target resources accordingly.
Developers can create links for each campaign which is tracked individually via online or mobile media, links or banners, social media promotion on Twitter, Facebook etc.