[UK/US] Fresh on the heels of $50m of new investment, Glam Media is forging ahead with its global expansion, opening a new International headquarters in London.
The vertical media and advertising network’s new office will be headed up by Co-Founder & EVP, Glam Global Partners, Ernie Cicogna, who has relocated to London to take the position of General Manager, International.
At the heart of Glam’s global plans is to become the number one in the women’s lifestyle vertical, a position it already holds in the US, UK, Germany and Japan, claims the company. Globally, Glam Media is seeing 160 million unique visitors per month.
Its most recent expansion was to enter France, controversial because of the trademark claims to the ‘Glam’ brand being made by local player Glam One. Glam Media says that comScore already reports 2.5m monthly unique visitors in France.
Today also sees further shuffling of the Glam Media personnel pack: Joerg Dreyer becomes CFO, Bernard Desarnauts takes the newly created position of SVP, New Market Development, and Ueso Masato becomes CTO of Glam International.
In confident mood, the company says that Glam Media International is expected to generate revenue equal to and eventually greater than revenues from North America.
Most recently, the company launched its iPad-Friendly publishing platform GlamMobile in the US.