Assistly Grabs $2.2 Million From True Ventures And Howard Lindzon's Social Leverage

Assistly, a startup that’s looking to provide businesses with a robust platform for engaging customers on everything from email to Facebook and Twitter, has just raised $2.2 million in series A funding from True Ventures and Howard Lindzon’s new investment fund Social Leverage. We first caught wind of Assistly back in October when its founding members left AOL in tandem, and then reported on the startup when it came out of stealth and added Mark Cuban and David Liu as advisors.

Assistly, which is in private beta until June, has developed a platform that offers a robust customer service application with self-service ease of use. A key part of the Assistly platform is a case management features that organizes all of the information related to your customer support conversations, including notes, status, assignment and priorities.

The application also allows you to filter conversations, access customer histories, automate processes and even tap into social media conversations on Facebook, Twitter and other sites. Assistly provides users with key metrics and analytics, such as case volume, interaction volume by channel, response time, service levels, agent performance and more.

While the startup is still in private beta, the team behind it speaks to Assistly’s potential. The site was founded by Alex Bard, Gary Benitt, Jeremy Suriel, and Brad Birnbaum, each of whom previously worked together in building customer service-based companies back in the 90’s. The first, called eShare, was acquired in 1999; the second, called eAssist Global Solutions, was eventually acquired in 2004 after stumbling through the dot com bubble burst. Following the eAssist acquisition three of the team members left the space to start Goowy, a Flash widget maker. Now the team has reunited to develop Assistly in the customer service space.

Assistly just set up offices in San Francisco and is currently looking to boost its developer team. Co-founder Bard says the new funding will be used to grow the team, continue to build out the product, and take Assistly to market.