Why is World of Warcraft encouraging me to vote?

Well this is a strange one. I just received in the mail (that’s “real” mail, not e-mail) an official letter from the National Association of Secretaries of State encouraging me to take advantage of all these fancy ways of keeping up-to-date with voting information. The letter took great pains to stress that the program, which includes e-mail and SMS alerts, doesn’t use any tax dollars. You know, because spending tax dollars on encouraging people to vote is PURE EVIL. This country, I swear. So, how to pay for such fancy programs? By stuffing the envelope with ads and coupons—much better than unbiased tax dollars! Chief among these ads is this one for World of Warcraft. Remember, kids: a vote for Garrosh Hellscream is a vote for tyranny!