Burst Media Acquires UK Advertising Network OTP Media

Online advertising rep Burst Media has acquired ad network OTP Media (OTP). Terms of the deal were not disclosed.

Founded in 2002, OTP Media is one of the largest online advertising networks in the U.K. and focused on on premium advertising across a number of verticals including parenting, automotive, sport, food and entertainment.

Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers, and OTP will be used to boost Burst’s ranking as a network. Burst just acquired entertainment ad network Giant Realm for $2.1 million, also in an effort to create a appealing ad network.