Aurora Feint the comprehensive social gaming platform behind OpenFeint, is getting into the iPad game today with the launch of release of Aurora Feint 3, a free-to-play massively multi-player social gaming app based around virtual goods.
Unsurprisingly, the game leverages OpenFeint X, which allows game developers to create Zynga-like free-to-play games including microtransactions and virtual goods. While the game is free to play, its main revenue source will be from microtransactions within its app. With the success of Zynga and PlayFish on Facebook, Aurora Feint wants to help grab a piece of the gaming pie, and wants to help create Farmville -like games on mobile devices. OpenFeint X games include a chat wall where players can interact with each other, a newsfeed showing recent in-game activity, game nudges and a a full virtual goods store.
As we’ve written in the past, Aurora Feint’s strategy of trying to develop Facebook-like free-to-play games through Open Feint isn’t surprising. Peter Relan, executive chairman of Aurora Feint, also happens to be the executive chairman of CrowdStar, a social game developer on Facebook, which makes develops Happy Aquarium, Happy Island and Happy Pets.
Aurora Feint started out as a puzzle game developer for the iPhone platform but has since evolved into the maker of a comprehensive social gaming platform dubbed OpenFeint that continues to attract independent iPhone game developers to join its rapidly growing community.