SeeWhy Aims To Optimize Website Conversions Through Email, Social Media

Andover, MA-based website conversion company SeeWhy today launched Conversion Manager, an automated web analytics service that allows publishers and e-commerce companies to optimize website conversion rates through real-time ‘remarketing’ campaigns.

The company claims that their solution can recover up to 50 percent of website abandoners (i.e. people who start but never complete a sign-up or payment process) by triggering automated campaigns using email and social media.

The company fences with study results that highlight the importance of real-time follow up with website abandoners, citing research from MIT that says 90 percent of e-commerce leads go cold within the first hour. SeeWhy CEO Scott G. Silk compares such leads with fine wine, stating that unlike the latter e-commerce leads don’t get better with age. Cute.

SeeWhy’s new product builds upon the functionalities of its predecessor, Abandonment Tracker Pro, which we wrote about earlier. With added support for Facebook, Twitter and MySpace, Conversion Manager is able to track individual visitors’ behavior on e-commerce and other websites and trigger automated, real-time messages to shopping cart, online form, and other abandoners by email and social media the moment abandoners leave the site.

Conversion Manager is available now at an annual fee of $15,000.

SeeWhy has so far raised $6.5 million in venture capital: $4.5 million in May 2009 and another $2 million from the same investors in December 2009. SeeWhy’s CrunchBase profile doesn’t list any competitors and a Web search doesn’t immediately turn up potential rivals – if you know alternative services feel free to share their names in comments.