A new startup dubbed nPario and formed by ex-Yahoo and SAS executives opened its business operations today. The company essentially wants to help clients better understand and market consumer commercial intent through optimal data management and data mining products and services.
The company is led by former senior Yahoo executives Bassel Ojjeh (he left the Sunnyvale company in November 2009) and Krishna Uppala, and former SAS executive Basel Tutunji. According to a regulatory filing, the Palo Alto startup recently raised $300,000 in seed funding.
The company’s website is pretty scarce on details, but according to the release nPario will deliver data solutions that allow companies to increase their revenue by acting upon consumer behavior insights.
In the words of Ojjeh, founder, president and CEO of nPario:
“The digital world gives us an unprecedented opportunity to identify and understand the commercial intent of consumers in order to deliver the right message or product. At nPario, we believe that organizations stand to boost revenue by more than 10% if they harness the power of consumer intent.
Our goal is to provide our customers with a comprehensive set of data products that focus on the vast amount of commercial behavior data and generate immediate impact to their business and revenue.”
Prior to nPario, Ojjeh served as Senior Vice President of the Strategic Data Solutions division at Yahoo, where he was responsible for building data products that leveraged Yahoo data to drive audience engagement and advertising revenues, so it’s safe to say he knows what he’s talking about. Still according to the release, CTO Krishna Uppala is behind more than 15 database technology patents – he served as Senior Director/Architect at Yahoo before nPario.
Finally, nPario Chief Revenue Officer Basel Tutunji will be responsible for sales and business development for the startup. Before nPario, Tutunji held sales management roles at several multinationals including SAS, Intershop Communications and Oracle.