PowerReviews, a company that provides customer review technology for retailers and e-commerce sites, has raised $6.1 million in funding led by current investors Menlo Ventures and Tenaya Capital. This brings the company’s total funding to over $30 million.
The additional funding will be used fuel customer acquisition and for new product development. The company’s original products let retailers include Amazon-like product review features into their websites. Last year, PowerReviews launched two more social technologies for retailers to integrate: BrandConnect and Social Megaphone. BrandConnect tracks what consumers are saying about a company and/or brand on the social web and Social Megaphone allows customers to post their reviews to Facebook, Twitter and blogs. Last fall the company also brought on a new CEO, Pehr Luedtke.
PowerReviews, which launched in 2007, also powers a consumer-facing site, Buzzillions.com, that aggregates reviews from its partner retailers. The site includes over ten million product reviews. Customers include Staples, Drugstore.com, Walgreens, Diapers.com, Callaway and Jockey.