social recommendations

Social wine site Uvinum uncorks in the US

Next Story

StarCraft II Mac Beta coming in April

[Spain] Just last week, Uvinum a Spanish grown social wine recommendation portal took their first step into the English speaking market with the launch of the UK version.

Today Uvinum uncorks in the US, in a further effort to reach into mature ecommerce markets as part of their very quick, international expansion.

Uvinum, led by founders Nico Bour, Albert Garcia and Albert Lopez (all ex-Softonic), launched in Spain barely 3 months ago, with a current database of 7,400 wines and claiming 30,000 monthly visits.  The concept is very similar to US centered Corkd and Snooth.

What’s interesting about Uvinum, however, and ought to make it attractive both to wine lovers and to online wine shops and wine producers is their proprietary recommendation technology.  The technology evaluates user behavior, interaction, reviews and preferences and compares them with those of other users, to find similarities,  and then make segmented recommendations to help with wine discovery.  This of course also happens to be the foundation of their business model. They sign on advertisers and offer Uvinum as a specialized affiliate for online wine shops that integrates directly with the shops’ inventory.

CEO Nico Bour is humble. He knows that the US market isn’t anything like Spain.  Born to wine makers himself, he’s well aware of how entirely different wine culture is from country to country. As a result, the company plans to adapt to each market differently. For example, in order to ensure the reliability of recommendations for each market, only US residents will be able to score and leave their reviews on the US website.

  • http://blog.uvinum.com/uvinum-usa-is-online-534438 Uvinum USA is online!

    […] TechCrunch talks about us: Social wine site Uvinum uncorks in the US Just last week, Uvinum a Spanish grown social wine recommendation portal took their first step into […]

  • http://www.pocketinfo.net Robert L

    Great idea to provide different content to each geography – but surely that will water down the effect of what they are trying to achieve?

  • http://www.uvinum.com Albert L.G.

    We don’t want to show different content but to adapt it emphasizing the content that matches the consumer profile in every country. You can see all wines and all reviews (in your language) in every Uvinum, but you will only see shops that can distribute wine in your country. And you will get wine recommendations according to your activity, your contacts, your favorite wines…

  • http://blog.uvinum.es/hemos-hecho-nuestros-primeros-100-dias-559960 Anonymous

    […] muy grandes y gustos muy distintos al amante del vino español. Hasta el famoso blog Techcrunch se hizo eco de la noticia. Y estos son sólo los primeros pasos de nuestro crecimiento a las afueras […]

blog comments powered by Disqus