Brightcove To Power Online Video Platform For EMI Music In North America

The war between the enterprise-grade online video platform providers rages on, and Brightcove will announce later today at the SXSW conference that it was won another small battle by signing up EMI Music, one of the “big four” record companies.

The EMI Group company will use Brightcove as its online video publishing and syndication platform of choice in North America, across all of its website properties and to some of its third-party syndication partners.

Brightcove sure knows how to convince big music to sign deals with them: in addition to EMI Music, the company works with a host of other major record labels including Warner Music Group, Universal Music Group, Sony and Atlantic.

The Brightcove platform will enable EMI Music to create customized viewing experiences, including country and language-specific video experiences for its Web properties, and expand the reach of its video content through SEO, social sharing tools and a range of third-party distribution capabilities. EMI Music will also be able to tap into Brightcove’s monetization and analytics tools in order to open up new revenue streams through online video advertising.

Brightcove recently scored a few big wins in Europe as well, signing up the U.K.’s Virgin Media and a number of customers in Spain ranging from publishers Conde Nast Digital Spain and Grupo V to video and music providers TQMadrid and Sony Music Spain. It doesn’t win all battles, though: rival Ooyala recently took over as lead provider of an online video distribution platform for the Telegraph Media Group.

Also check out Michael Arrington’s video interview with Brightcove CEO Jeremy Allaire in Davos from earlier this year.

(Via press release)