Fresh off an $80 million acquisition by Shanda Games, Flash game advertising network and payments platform Mochi Media is launching a social gaming platform and a $10 million fund to invest in game developers.
Mochi Social allow developers to build social features into their games such as inviting friends, sending gifts, or posting to an activity stream. Mochi Social allows for the ability to broadcast in-game notifications to deliver news about game updates, friend activity or challenges.The aim of incorporating these features, allows for a game to transcend one social network by plugging into users social graph across all of their social media identities. The platform currently integrates with Facebook, MySpace and Twitter with more sites to be added in the near future. Currently in private beta, Mochi Social will be rolling out its first enabled game “Kingdoms at War” by A Thinking Ape next week.
A joint effort between Mochi Media and parent company Shanda Games, Mochi GAME Developer Fund is a $10 million fund that will help promising Flash and social game developers support their games through sponsorship, licensing and publishing deals. The fund will be used to assist indie Flash game development studios and game developers. Participating developers will gain access to technical, design and testing resources from Shanda Games, as well as development tools and distribution to nearly 40,000 websites from Mochi Media. Initial investments will be as much as $100,000 per game title.
It’s nice to see Mochi using its backing from Shanda to good use. And the addition of social features to Mochi’s development platform will no doubt be useful to game developers. As of June 2009 100 million people were playing games that included Mochi Media. The company also launched a payments platform for game developers last year.