Offbeat Creations has developed several popular apps on Facebook including Super Farkle. The acquisition will obviously boost Playdom’s presence on Facebook. The gaming company has largely been known as dominant on social network MySpace. Playdom’s lineup of games included Sorority Life, Mobsters 2, Lil Farm Life, Tiki Farm, Tiki Resort, Wild Ones and Poker Palace.
Offbeat Creations’ founders will join Playdom in leadership roles in Playdom’s Seattle offices. In November, Playdom raised a massive $43 million at a $260 million valuation. As we reported at that time, Playdom’s presence on MySpace was strong. Their Mob Wars game has 14 million or so users there, and the company was likely pulling in $60 million or more in revenue at that time.
According to our stats from November, Playdom has 28 million monthly game users. 60% of traffic is from MySpace v. 40% from Facebook. They have twelve MySpace apps and 6 Facebook Apps. This acquisition should boost their number of Facebook apps. Offbeat Creations says that its games on Facebook currently exceed one million monthly users. Playdom’s main competitor is gaming giant Zynga, which is a leading game developer on Facebook.