Nike Sense technology automatically adjusts stud length in your soccer boots. Hey, if it's good enough for Cristiano Ronaldo!

Fortune smiled upon me a few days ago, giving me the chance to check out Adidas’ new equipment that’ll be used during the World Cup. It was fun. Nike, on the other hand? Well, apparently the company hates us for reasons I’ll never understand, so I had to find out about its new boots, also to be used in the World Cup, via some other site. I mean, come on!

I’ll only embed one video, otherwise that’d be unfair to Designboom, the guys who actually sat there, recorded the video, edited it, etc. It’s a lot of work.

The guys are talking about Nike Sense, which, nearest I can tell, is a technology the company developed for its new Mercurial Vapor Superfly II boot. I guess Cristiano Ronaldo will wear them at the World Cup. (Messi will be wearing Adidas shoes, and as we all know, Messi is better than Ronaldo. I will literally sit here and debate that point all day long if I have to. I have nothing but time, believe me.) Nike Sense “adjusts the stud’s height depending on the conditions of the terrain,” which sounds incredible.

Look at Ronaldo, sitting there all smug. Have fun not winning the Champions League this year!