Apple is getting more prudish and pulling sexy apps from iTunes. One of the new rules is no more bikini apps, unless you happen to be Sports Illustrated (or FHM or Playboy). Sports Illustrated, for instance, just released its 2010 Swimsuit app on iTunes on February 9, before the ban really started. The SI Swimsuit app is filled with pictures of bikini-clad models.
If you fire up iTunes right now, you will see the SI Swimsuit app being promoted on the main App Store homepage. It is currently the No. 1 Sports app, the No. 13 free app, and the No. 35 Top Grossing app (you have to pay $1.99 to unlock all the free photos and videos). FHM’s $1.99 app is also filled with bikini and panty pics via its “Girl of the Week” and “Non-Stop Honeys” features. It also offers videos with titles such as “Young and Hardly Innocent” and “Lucy in Naughty Nighties.” The Playboy app is similarly salacious. Yet other non-name-brand bikini apps such as Bikini Blast are nowhere to be found on iTunes anymore.
So the rule seems to be: No sexy apps, unless you are magazine that can’t make money any other way. I can’t wait to see the SI Swimsuit app on the iPad. Maybe they will develop new touch gestures for the bigger screen.