Naturally, which you launch a new product with a huge amount of hype, like Google Buzz, you’re going to want to own the .com domain name for it. And Google obtained googlebuzz.com just in the nick of time, according to a document from the National Arbitration Forum.
On November 13, 2009, Google, represented by Meredith M. Pavia (presumably, a Google lawyer), filed a complaint that BuzzNews Network was using the googlebuzz.com domain in bad faith. Further, they argued that it was “confusingly similar” to Google’s trademark on the company name. This was an easy one for the forum to rule on since BuzzNews Network never responded to the complaint.
The presiding panelist also cited Google as being one of the most recognized brands in the world, and clearly that part of the name overcame any claim to “buzz” BuzzNews Network might have had. It probably didn’t help that BuzzNews bought the domain from GoDaddy in 2004 and had parked it with links ever since.
On December 23, 2009, the panelist ruled the name had to be turned over to Google. And though it doesn’t yet forward anywhere, you can bet Google will soon set up googlebuzz.com to point to the service, just as googlewave.com points to Google Wave. While Google launched the service today, it originally planned to do it at a later time, we hear. That had to be moved up for some unknown reason, so they’re lucky they got the domain when they did.
Of course, it looks like someone else just registered buzzgoogle.com and is parking it. The fight continues…