One important factor that can explain Avatar’s success at the box office is certainly the 3D experience viewers can have when they walk into the right movie theater. But what about watching Avatar in “4D”? In Korea, you can.
The nation’s leading multiplex chain, CJ-CGV, runs a handful of so-called “4D plexes” where the experience includes moving seats, laser lights or wind. In the case of Avatar, CJ-CGV uses a total of 30 different “real-life” effects to add some excitement to the movie.
The company’s PR representative is quoted as saying their 4D theaters are the only ones in the world offering a “five-sense experience” when watching a movie. One 4D ticket costs $15.80 (more than double the price of an average movie ticket in Korea).