The future, to go: Heinz reinvents the ketchup packet

My entire life, the ketchup packet has remained a constant. Its saw-tooth edge and slightly bulbous form, enclosing not nearly enough ketchup, is something that, like a grand oak of food package design, you expected never to change. Well, my friends, Heinz has taken the extraordinary step of replacing a product everyone has been satisfied with for decades. And they may have actually improved it.

The new packets are explained pretty thoroughly by the diagram above. They have pinpoint accuracy and three times the payload as your garden-variety packet. They should be available at fast food joints later in the year — I imagine they have to get manufacturing scaled up to sate they’ve established as normal ketchup consumption per capita.

[via Crave]