We’ve written several times about Israeli startup NuConomy’s compelling analytics offerings that aim to help publishers, advertisers and users better understand and engage with the social web. The platform’s software continually monitors every aspect of a site’s traffic and user behaviors and highlights the most important things for companies to act on in realtime. We are told by a reliable source that NuConomy is being acquired by public company LivePerson, which is an online marketplace for expert advice and information. We hear the acquisition price is around $3 million, which is about the same amount investors put into the company. Israeli news site The Marker wrote about the rumored acquisition here (the article is in Hebrew).
Founded in 2006 in Israel, NuConomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker, and later completed a Series A Round financing in 2008 from WPP Group (the company has since relocated its headquarters to San Francisco). We hear that advertising giant WPP was in negotiations to acquire the startup but the deal fell through. Unfortunately, with the $3 million pricetag, it doesn’t look like NuConomy’s investors made any money.
LivePerson is acquiring NuConomy for its intellectual property, which includes powerful targeting technology. LivePerson had previously purchased Israeli startup Kasamba.com for $40 million in June of 2007.