Launches iPhone App To Shop For Household Goods On The Go

We’re big fans of, the retail platform for household goods, because it simple to use and offers significant discounts on everything from toilet paper to toothpaste. Today, is becoming even more compelling with the launch of a free iPhone app. You can download it here customers can shop from the app, and use their mobile device to make ongoing lists of products they need. Via the app, users can also access price comparisons, ingredients of products, customer reviews, and other data. And the app lets users find coupons and daily deals on the products they desire.

Launched in June,’s retail platform allows consumer packaged goods manufacturers, like Procter & Gamble, to sell directly to consumers instead of going through retail channels like Target or Wal-Mart. On the consumer side, lets users create a profile of their household (i.e. how many adults, kids, babies) and then the site will keep track of items and reminds users with emails when they are running low and need to reorder. Each shipment is bundled together in a single ‘Alice’ box, delivered directly to the consumer’s door, with no shipping costs.

The startup recently received a $6 million infusion from private investors, adding to the $4.3 million previously raised in a Series A round. Co-founders and serial entrepreneurs Brian Wiegand and Mark McGuire have managed to sell three companies in the past +10 years, most recently flipping social shopping service Jellyfish to Microsoft (which it later used to create Live Search Cashback).