Social media monitoring startup Visible Technologies has raised a whopping $22 million in Series C funding from Investor Growth Capital with Centurion Holdings, Ignition Partners, In-Q-Tel and WPP participating in the round. This round brings the startup’s total funding to $34 million.
Visible Technologies is using the funding to invest in further product development and engineering and will also look to expand to international markets. Founded in 2003, Visible Technologies offers companies and brands a suite of products that allow users to monitor their brand on social media applications and websites, such as Facebook and Twitter, manage reputations and engage with consumers around conversations regarding a brand.
Visible Technologies has several systems for tracking conversation on the web, including TruPulse and TruReputation. TruReputation tracks your corporate reputation by looking at search engine, social media and blog results related to your company and employees and analyzing whether the references are positive or negative. TruPulse is targeted at helping companies “track, analyze and participate” in the conversations taking place across the web. The TruPulse system crawls the web for conversations on Twitter, Facebook, YouTube, blogs, forums and other sites related to a company. The system then analyzes each topic by subject and sentiment, and allows users to track this information over time using dynamic charts and statistical reports to identify influencers, hot spots, and trends. Users can then engage with consumers from the TruVoice platform by Tweeting or posting to other social media sites.
Visible Technologies is also incorporating their platform with the everyday CRM software that companies use, such as those offered by Salesforce.com or Oracle. The startup has accumulated an impressive roster of clients that use its software including Microsoft, Xerox, Autodesk, and Hormel. Visible Technologies faces competition from Radian6, Scout Labs and ViralHeat.