Facebook Gets Pushy About Its Automatic Friend Finder

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Have enough friends on Facebook? They don’t think so. Today, Facebook has started pushing its Friend Finder tool at the top of the main News Feed when you log in to the service.

The feature, which it technically calls the “automatic Friend Finder” suggests you use it by showing you three friends you know that have already used the tool to find new friends too. After that, it has a link to the main Friend Finder tool, which has existed for a while, allowing you to find Facebook friends via email, search, IM, or its own suggestions. Facebook has long included friend recommendations in the Suggestions area of its main page, but never has it been so front and center.

The reason behind the push should be obvious: the more friends you’re connected to on the service, the more likely you are to keep using it over and over and over again.┬áThankfully, as you might imagine, you can close this new pop-up box to stop it from showing up again. The reaction thus far on Twitter seems to be positive to the tool.