Mixcloud adds real-time activity stream

mixcloud[UK] The real-time bandwagon remains irresistible. This time it’s the turn of Mixcloud, the on-demand radio service, to jump on board.

The London-based startup, which wants to be the ‘YouTube of radio’, has added a real-time activity stream to its home page that auto-updates to show what its users across the site are listening to, favoriting, commenting on and uploading. There’s, inevitably, a social aspect too.

Registered users can filter the activity stream to show friends only, helping with more targeted content discovery and recommendations. And of course it also fulfills that basic human need to know what your friends are up to.

Overall, it’s a nice addition to the service – and it is real-time.