There’s no shortage of web-based interactive toolbars to choose from. This week, a new Israeli startup, Wibiya, is publicly launching its compelling web-based, customizable toolbar to publishers.
Wibiya’s toolbar for blogs and publishers integrated services, social media sites, applications and widgets. Everything is customizable, giving publishers the ability to add Facebook Connect, enabling Twitter alerts, and more fairly easily. The toolbar has a fairly in-depth integration with Twitter, Search, latest tweets, Tweets about each page and more. Publishers can also bring their Facebook Fan Page stream to the toolbar. Interestingly, Wibiya has an “app store” of sorts, where publishers can customize their bars with a variety of apps, including Google Translate, YouTube, games and more. Unfortunately the app store is limited with only 25 apps at the moment.
Wibiya also has deep integration with TinyChat, which lets publishers have their own video/text chat feature on their sites. As users login to chat, they can Tweet out the URL to the page they are in, helping publishers build traffic. Of course, Wibiya is still not as feature-rich as some of the other toolbars but it’s certainly off to a good start. But it’s a competitive space with Conduit, Meebo, MySpace, Yahoo, Digg and many others in the game.