Limelight Networks Shells Out $110 Million For Ad Platform EyeWonder

Content delivery platform Limelight Networks has acquired ad platform EyeWonder for $110 million. The deal is expected to close in the first half of 2010.

Seattle-based EyeWonder, which as seen success with its ad formats, helps interactive agencies and content publishers create, build, track and optimize rich media and interactive video advertising campaigns. Limelight recently acquired video ad insertion firm Kiptronic in May for an estimated $12 million.