Nsyght re-launches as a realtime social aggregator

Nsyght, a real time social aggregation service, went live last night at our Realtime ChristmasCrunch event in London, and it’s a tantilising service. The startup has also raised $200,000 in Angel funding from a group of private Angel investors lead by Shawn Kernes (CTO/co-founder of Stubhub) and Jerome Touze (CEO/co-founder of WAYN) who will also act as advisors. The company has been bootstrapped for the last 10 months, but will start rolling out more advanced features over the next few months.

What’s most interesting about Nsyght is that instead of just indexing a user’s own data, the product retrieves information from their entire social graph. So using nsyght means you don’t have to re-discover friends you are already connected with. It currently integrates accounts from Twitter, Facebook, digg, Vimeo, Stumbleupon, Flickr, Delicious, and Last.fm – with other networks planned. I like the ability to filter a Twitter hashtag by photos or video only, which is very useful.

nsyght screencast from Geoffrey McCaleb on Vimeo.

Turn on the “everyone” firehouse and it updates very, very fast. The reason is that Nsyght built it’s own distributed search engine and already has data for 100,000 twitter users in realtime.

Keen observers will note that Nsyght was, last year, a bookmarking project of founder Geoffrey McCaleb which combined your bookmarks to augment traditional search. However, he flipped the idea to concentrate on the real time firehoses coming out of social services.

Nsyght is based in London, England, with an engineering office in Turkey headed by co-founder Doğacan Güney.

It will be interesting to see how it develops.