The Sony motion controller is named "Gem"?

Here’s what we know. John Riccitiello, the CEO of EA, spoke yesterday at the UBS 37th Annual Global Media Conference and said this,

“In the coming year, both Sony and Microsoft have announced new controllers. Motion sensor controls, Natal and Gem, these are likely to bring new consumers into the marketplace”.

Kind of sounds like he knows what he’s talking about, eh?

Of course Sony isn’t stating anything, but the company really should. We need something to call their motion controller. Microsoft codenamed its system Project Natal, which makes it easy to write about. Without a codename for Sony’s system, we’re forced to call it something like the motion-wand-wiimote-clone-with-the-blue-ball thing.

So, Sony, can we just call the thing Gem and get on with it?