One Kings Lane Raises Funding From KPCB, First Round And Reid Hoffman

One Kings Lane, an e-commerce startup that operates a private sales website dedicated to home furnishings, decor, and related products, has raised an undisclosed amount of funding in a round led by Kleiner Perkins Caufield & Byers, with First Round Capital and angel investor Reid Hoffman participating.

One Kings Lane was started by Susan Feldman and Alison Gelb Pincus, who took notice of the success of the online private sale model (see Amazon’s $3 billion interest in Vente Privée) and applied it to their passion: home furnishings and decor.

One Kings Lane runs brand- and theme-specific sales, at least two per day, five days a week. During the 72-hour window that items are on sale, members have can move to purchase limited quantity of hand-selected products at significantly reduced prices.

It was launched in March of this year.