Genieo Raises $3 Million For Personalized Homepage Platform

Startup Genieo, which develops personalized home pages, has raised $3 million in seed funding from undisclosed investors. Genieo’s technology automatically discovers the user’s topics of interest when they are browsing and generates a personal home-page with relevant content and personalized news widgets.

A desktop application, Genieo maps and profiles user behavior on computers to determine what content to add to a user’s hompage. Content that is integrated into Genieo’s homepages include favorite websites,news/blog updates, Facebook status updates and Twitter Streams, a Google search bar, videos, and more.

It’s a little scary for a program to be profiling a user’s behavior on private sites where you might not want a third party be viewing information, but Genieo assures users that it does not collect or share any private information. The startup faces competition from NetVibes and iGoogle.