Adknowledge says that the move will “strengthen” the company’s position as a monetization platform for publishers of social apps and social games. SocialMedia, which company specializes in advertising across social networks, was most recently working with MySpace to develop and deploy ‘Interaction Ads,” which is an advertising product that can prompt a MySpace member for input and use that, along with MySpace’s social graph, to tailor the advertising shown to their friends.
Adknowledge has made four other acquisitions in the advertising space in the past few years. Cubics, which was acquired in 2007, delivers more than 700 million banner impressions daily to consumers using Facebook, MySpace, and other social networking sites. The company also acquired Lookery’s ad business as well as Adnomics in 2008. And earlier this summer, Adknowledge acquired Super Rewards, a web advertising startup that offers points and rewards to users who sign up for services.
SocialMedia.com will continue to operate its social advertising platform to create ads for social networks, but its publishers who participated in the startup’s network will be moved to Adknowledge.