MOG continues to tease us with short videos showing parts of the upcoming MOG All Access music service. Last week they showed a video on playlist creation – the best part was seeing how search works. Now they’ve uploaded a new video that shows robust music discovery through playlist searching. Type in any number of artists and see playlists that include all of those artists. You can also combine artist names with tags (Miles Davis Dinner Party, etc.).
I’ve been able to test the service and it’s the real deal. I criticized MOG for charging for music when it was first announced because there are free services from iMeem, MySpace Music and others. But since then the landscape has changed – Spotify may not launch for free in the U.S., MySpace Music may move to a paid model, etc.
MOG is focusing on the user experience and making it easy to find and play music. That’s a big difference from the free music streaming services that exist today – those services actually don’t love it when you stream a song because they are paying somewhere between $0.004 and $0.01 per stream. MOG isn’t paying per stream, and so they let you get to and play music very, very quickly. Spotify also does this, but it isn’t available in the U.S. and lacks the social component, which the video shows really helps with discovering music.
MOG says the service will launch soon. It’s going to be very, very good. And if you don’t want to pay the $5/month, you can always write a music blog under their umbrella and get it for free.