Trend Science

It had to happen sooner or later – Twitter is being analysed to see if Katie Price is in or out

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katieprice[UK] The fashion industry prides itself on being able to predict what will be hot next season. Get it right and there’s serious money to be made. Get it wrong and warehouses and clearance stores are left with stock that nobody wants.

Up until now, however, making that call hasn’t been an exact science but thanks to Twitter that could be about to change. Or so says London-based Stylesignal, whose newly launched software-as-a-service (SaaS) product Trend Science claims to be “the world’s most accurate forecasting service”, and it’s, in part, powered by Twitter.

Stylesignal says that Trend Science resulted from a two year research project to give the fashion industry a deeper insight into “consumer sentiment” by automatically analysing opinions about trends garnered from various social media, such as Twitter. The resulting data is then presented as an easy to read chart or top 20 list. Trends can be broken down by territory, for example, or garment types, prints, patterns, colours and details, along with the ability to measure the popularity of more general trends over time.

  • Basil

    Who the hell cares about Katie Price?

    Keep that sort of trashy rubbish to Facebook + MySpace.

    Nice service though – shame it can be used for garbage. I doubt Katie Price designs her own stuff – she just does what Paris Hilton does and chooses from lists of products other people make for her, then brands it their own.

    This would have been a good article about a perhaps helpful service. Why did some chav slapper have to bring it down?

  • David Reinke

    Forecasting future fashion requires the capability to show real consumers what’s in development (not yet out there on the internet) like we do at StyleHop.

    I’m very interested to see how actionable Stylesignal’s forecasts actually are – can fashion companies use their information to make better unit level forecast decisions? Our internal research shows that what’s hot or even trending today on the web is not a good predictor of what will be happening in fashion 6-months from now.

    Good luck, Stylesignal.

  • Niall Harbison

    I think when companies go down to this level of attention seeking by using Jordan and Twitter in the same press release things are at a new worrying low :)

    • Steve O'Hear

      *cough* it’s Katie Price now :-)

  • Flow » Blog Archive » Daily Digest for November 3rd - The zeitgeist daily

    […] Shared Stylesignal uses social media to enhance accuracy in fashion trend forecasting.. […]

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