Last May we wrote about a new company called Crash Corp that was being formed by Digg’s long-time Chief Architect Joe Stump and Social Thing founder Matt Galligan, who were looking to build alternate reality mobile games. Over the last six months a lot has changed: the team has changed the company name to SimpleGeo, and they’re now building something that’s entirely different, and significantly more ambitious: an infrastructure that other applications can use to easily build location-based applications.
The new company caught our interest when we learned that AOL’s former chief life streamer David Liu had invested in the company. Stump and Galligan declined to comment on the company just yet (they’ll be launching at Under The Radar next month) but we were able to glean some information from Under The Radar’s directory of presenters.
SimpleGeo is ready-to-use location infrastructure. They currently have three products: a geo-spatial Context Engine, Storage Engine and a comprehensive SDK. The SimpleGeo Context Engine enables application developers to quickly and easily get relevant information about specific locales including (but not limited to) ZIP codes, real-time weather, and geo-tagged media. Additionally, the SimpleGeo Storage Engine makes it possible to store and query location data in a scalable fashion, as well as perform complicated geospatial operations effortlessly.
Located in Boulder, CO
It sounds like SimpleGeo is looking to become something analogous to an “AWS for location”. And that may well be a very smart move — Location based services are clearly about to explode as more mobile devices support GPS and fast internet connections. And you can be sure that the new startups and services that emerge won’t want to have to reinvent the wheel whenever they want to integrate location into their app. We’ll be keeping an eye for more on this one soon.