Startup elevator pitch:

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[UK] Pitching in an elevator this week, we’ve got Adam Greenblatt, Managing Director of UK and Northern Europe at

‘Erm…How much do you earn mate?’ It’s a question we all hate to ask, but all want to know the answer to. JobFact thinks they’ve found the solution to the problem so that talking about salaries is no longer a taboo.

They say: “With JobFact all you have to do to find out how much your peers are earning is to register and enter anonymously where you work, what you do and how much you earn. JobFact never asks for your name so nobody can know who you are.”

JobFact could potentially impact employers: employees become empowered when it comes to negotiating or renegotiating their salary, armed with real market knowledge from JobFact. Mind you, a similar startup around in the late 90s failed to get anywhere. You need lots of adoption for this to work and the mighty LinkedIn is a potential competitor, and it’s hard to get traction amongst small companies where it could have more clout.

Can Adam pitch JobFact clearly and concisely in a moving elevator? Or will he run out of time before the doors open? Think you can do better? Watch and find out!

Editor writes: We’ll be rotating this slot with other contributors around Europe as well, so if you’ve got a video blog about startups, get in touch.

  • alex

    there’s been sites doing this for ages…much more recently than the 90s.

    how about there’s a US company (not sure if this is the one) that was quite high profile and did the exact same thing…did they not venture into europe???

  • Stefano Bernardi

    Will be hard to compete with ..

    • John

      Payscale, CareerBuilder or these websites are a good way to learn more about companies, jobs and salaries…

      I think there is even more data on WhatSalary. Plus it’s free….

  • Bob

    Can i just say that doing a pitch in an actual elevator (or lift) wasnt all that successful. It works as a premise but in the literal sense its rather annoying.

  • Adam G

    Thanks Alex and Stefano for your feedback. You both make good points but we feel that JobFact is different in a couple of key areas. The main difference is our recruitment engine. Just by signing up, our members will get anonymous job offers targeted at their skill set. We believe this is very powerful and is new for the industry. The other area where we are unique is that we offer our service in local European languages. There are other aspects of our offering which we are very excited about, but might be too much detail for now.

    And Bob, I must say, the elevator pitch is quite tough with all the movement and lift announcements going on.

  • Libby

    Hi All,

    For me this is a win win type of recruitment. The transparency of salaries is much needed for both employers on hiring or targeting potential canditates and employees looking to renegotiate their current situations. The fact that its anonymous, come on how can this not succeed!


  • Eduardo de Halfon

    This is a quality service that will undoubtedly revolutionise the recruitment world

  • Hermione Way

    @Bob do you why we do the elevator pitch- It’s good practice in entrepreneurship to be able to talk about your business clearly and concisely, Wikipedia says:

    An “elevator pitch” is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in max 30 seconds and not more than 130 words.

    The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for the elevator pitches to quickly weed out bad ideas and weak teams.

    It’s a bit of fun that puts a face to a company – why do you find it annoying?

  • JobFact sur Techcrunch UK – elevator pitch « JobFact Blog

    […] Retrouvez le Techcrunch elevator pitch sur leur site. […]

  • Alec

    Hey guys,

    Adam, well done on the elevator pitch – and I really love that you have given a face to your company. It’s a relatively innovative way to talk about your company…which, really, is quite innovative. Great tie-in… Just one comment though…you’re not the only guys doing this sort of thing…we’re two steps ahead of you :)

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