Cash for questions: Amuso closes $1.5 million from Mangrove

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Online cash trivia gamester Amuso has closed its latest round of funding with a $1.5 million investment from Mangrove Capital Partners, the principal investor at its launch in 2007, alongside a series of angel investors. It will use the cash to expand in the UK and US. It’s also hired Ned Walley and Rabin Yaghoubi, both former Directors of Strategic Partnerships at Google. Bill Houghton, former Director of Products at AOL Entertainment, is Amuso’s new Head of Products. Amuso’s development lab is in Barcelona.

Cash trivia games are worth more than $3 billion globally, and Amuso’s speciality is launching them on social networks via flash widgets. On TriviaStar competitors can play the free version or make small cash deposits, payable via SMA or PayPal, from which partners take a transactional commission. The remainder is used to fund cash prizes for winners. Amuso says conversion rates from play for free to play for cash represent one in ten for an average $1.50 entry fee.

Amuso’s multiplayer, micropayment-based trivia game Trivia Star launched in June 2009 and has commercial partnerships with AOL, Bebo, MySpace, MTV and Associated Newspapers in Europe and Heavy and Rap Basement in the US. It now has 200,000 registered users, representing a 100% compound monthly growth rate since launch.
Amusingly, Amuso put together a demo of its service for us featuring some familiar faces.

  • Amuso cierra una ronda de 1,5M

    […] una compañía de concursos online, ha cerrado su última ronda de financiación con una inversión de 1,5 millones de dólares de Mangrove Capital Partners, inversor principal durante su lanzamiento […]

  • Jonathan Deamer

    Interesting that the first sentence of their Crunchbase profile says they’re “bringing skill games to mainstream audiences”. I’ve often thought that the mainstream user might be more into the sort of trivia-style games that Amuso offers than the poker/bingo games that seem to get advertised so frequently on TV.

  • Leo Watkins

    Sounds a lot of fun playing against gates and jobs. Thought these guys could never get along.

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