I’ve heard good things about The Jay Leno Show recently, which might be why he’s improving NBC’s TiVo stats. Previous seasons NBC saw nearly 70% of its viewers timeshift during the 10 p.m. time slot. Leno has managed to improve that to only 46%, with 20% of those people watching the show at 11 p.m. instead. That number is actually great considering CBS and ABC have been running 65% and 63% respectively over the last two weeks Leno has been on the air. Maybe I should watch this show…
The timeshifting stat is important to networks because advertisers look at it as well. They would much rather give networks money whose programs are watched live and therefore isn’t a way for viewers to fast forward through commercials. To be honest though, only about half the time I watch something off my TiVo do I skip the commercials. IDK why, maybe I’m just that lazy.