Interestingly enough, the only UK entrant into the TechCrunch 50 final 50 list is a new company called The Swop. You can read more about it here but the skinny on it is that it’s about startups swopping services instead of paying for it. They got a hard time on stage at the conference (judges tended not to like the idea of barter) however I can see this very much as a recession-powered idea. Although there are obvious issues to address. Here’s COO Jonathan Morris to explain:
The Swop from Mike Butcher on Vimeo.