Back in February we were excited to see a sort of “Humorous Twitter” appear in the form of Popjam. Ok, so it was more a microblogging-meets-Digg-meets-CollegeHumour, but as we said at the time, getting Twitter integration fast would really help.
Aiming at College Humour and eBaumsworld or Icanhascheezburger with something Twitter-like seemed like a no-brainer. However, although they used the Twitter mechanic of ‘follow’, they didn’t integrate with Twitter at launch and therefore didn’t get on the back of Twitter’s recent massive growth. That looks to have been a costly mistake.