Microblogging is one popular type of cake, and Six Apart damn well wants a piece of it too. The company has just added a new element to its TypePad offering: a so-called ‘microblog-style blog’, which I imagine could just as well simply be dubbed a microblog. If you know what Posterous is and does, it’s easy to explain what the new TypePad feature does: exactly the same.
If you’re a TypePad user, you can now post by e-mailing in an article or using your iPhone to publish whatever short posts, links, videos and pictures you want to put up on the web easily and rapidly. And you can just as easily push the content back out to other services such as Facebook, Twitter and FriendFeed while you’re at it, which is entirely in line with what Posterous has been all about since its inception. To complement the new feature, Six Apart is also adding some new custom themes to TypePad, starting with the Pico template the company introduced yesterday.
The only difference with Posterous that I can see is the support and training Six Apart provides with its TypePad service and the fact that you can add advertising units to your new mini-blog, although I can’t imagine this will convince many individuals to actually pay for a microblogging service when there are so many free alternatives.
Or will it?