Vodafone chucks €150k at European mobile internet startups

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Sure looks like the GM build of Snow Leopard has leaked

Vodafone UK is offering €150,000 to the top three mobile internet startups in its annual Vodafone Mobile Clicks competition to promote and accelerate innovation in the mobile internet sector. There are six finalists from the UK and the Netherlands in the running, all of which have of course been covered by TechCrunch Europe at various times in the past.

In the red corner, representing Routemaster buses, Beefeaters and chicken tikka half and half, we have:

Audio blogging app, Audioboo
Location-based search and discovery tool, Rummble
Online collaboration hub for architects and engineers, Woobius

In the orange corner, representing clogs, tulips and windmills, we have:

Social networks collaborator My Name is E
Photo and video sharing service MobyPicture
Mobile augmented reality browser Layar

Cast your votes at www.vodafonemobileclicks.com/vote and follow the action on Twitter.

The winner will receive €75k, while the companies in second and third place get €50k and €25k respectively. The results will be announced at the PICNIC event held in Amsterdam on 25th September.

Given the European funding drought we’ve been hearing about, it would be great to see more big companies reward innovation with cold hard cash with effectively no strings attached and no equity cost. And let’s be honest, it’s probably easier and less painful to make it through the knockout rounds of a competition than it is to deal with a typical investor and land VC investment.

In an unrelated competition, Vodafone UK is also offering £1,000 and 11 HTC Magics in a Google Android app ideas competition. The company says it will develop the winning app and offer it in the Android marketplace. There’s no indication yet of whether they’ll be charging for it, and if so whether or not any revenue split will make it to the idea originator. Best read that fine print if you’re going to apply.

  • http://blog.mjelly.com jamescoops

    Layar is amazing – saw a demo at Mobile 2.0 – some great mobile stuff coming out of Holland

  • http://www.facebook.com/people/Mike_Conradi/789025034 Mike Conradi

    I read the small print. It says to give ALL rights to Vodafone and get nothing at all in terms of royalties from sales of the app. Here’s the relevant extract:

    “You acknowledge and agree that other than the prizes granted herein you shall have no rights to any royalties, payment or other form of consideration in respect of Promoter’s (or someone else on behalf of Promoter) development and general commercial exploitation of your Entry (and the information contained therein) or the Application. “

    • http://danieltenner.com Daniel Tenner

      I think you might be thinking of a different competition, http://apps.vodafone.co.uk . This is not the same, nor does it have the same terms.

  • http://danieltenner.com Daniel Tenner

    Worth noting that we’ve posted this article about our mobile application entry: http://www.woobius.com/scribbles/posts/0021-woobius-eye-beta.html

  • http://www.vodafonemobileclicks.com Yuri van Geest

    I am the program manager of Vodafone Mobile Clicks project.

    Hereby, I would to dispute the comment by Mike Conradi.

    Start-ups own their products and related revenues. Vodafone is a neutral enabler here.

    In case you need more clarification on this topic, please drop me an e-mail and I would be happy to help out.

    Yuri van Geest

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