Again, this is nothing but a very vague rumor for the time being, but it’s also very interesting. Following up on its iTunes 9 rumors, Boy Genius Report claims to have new details from the same trusted source about what iTunes 9, and specifically the social aspects of it, will entail.
As expected, the tipster says you’ll be able to broadcast songs you’re listening to out to various social networks. But the really interesting thing is the reference to some new social application that Apple is supposedly getting ready to launch. It’s not clear at all if this would be a desktop app or an iPhone app, but it is said to be something that consolidates your various social networking activity from around the web into one place.
Is Apple planning a FriendFeed -killer after Facebook has already essentially killed FriendFeed? That would certainly give the team a good reason to sell, if they caught wind of that. But who knows, it could be anything, or it could very well be nothing. Hopefully we all know by now how rumors, especially Apple rumors, work.
Regardless of what Apple has in store, if there are social elements added to iTunes, it will be a big move for the company. Right now, they basically have absolutely no social strategy beyond a bit of Facebook and Flickr integration in iPhoto. And yes, there are plenty of apps that use Facebook Connect, but that has basically nothing to do with Apple itself.