Picture: Raoul Orozco
“I can’t admit that we dealt with Michael Jackson directly, though we were in touch with someone in his family recently who tasked us with conducting a Twitter campaign on an account relating to him,” said uSocial.net CEO Leon Hill. “It was exciting to say the very least to conduct work with such a big name.”
Apparently, they’re still working on delivering the 25,000: “For obvious reasons we’ll be dealing with his family from here on in, though it would have been great to conduct services for Michael Jackson in a different time, under different circumstances.”
This doesn’t mean anything, besides the fact that whoever was looking after Michael Jackson’s Twitter account was an idiot. But it does show just how far behind most of the world is with its Twitter literacy (oh, hell, let’s do it: twitteracy). The biggest star in the world wouldn’t have needed any help with follower numbers.
In December, uSocial (whose practices are abhorrent, which is why I’m not providing a link to their site) received a cease-and-desist notice from lawyers acting for Digg.com regarding its paid social bookmarking service. They ignored the letter.
Update: It appears that @michaeljackson wasn’t active until after Jackson’s death, which makes Leon Hill’s claims… “disingenuous” at best.