Palm has hired the smallest SVP in the world, Jeff Zwerner, to be in charge of its branding initiatives. As Brand Design SVP, Zwerner will use
[…] his significant expertise in strategic brand design and management to Palm’s global advertising, marketing communications, PR, events and web design.
I think the goal here is to create a unified brand design for the next Palm devices. My hope is that he puts that demonic spirit of a girl killed by an exploding Palm Treo back into its soul catcher.