Tweetminster has raised £100k from angel investor John Arnold. The news comes just a few weeks after it launched its Livewire, a tracker that aggregates online political activity in the UK, in partnership with The Independent newspaper.
Arnold, MD of public affairs agency PoliticsDirect, will join Tweetminster as chairman. Alberto Nardelli, a co-founder of Tweetminster, says the company plans to use the investment to build on its capacity and develop premium analytics and data services around the Livewire. These will be released in the next couple of months.
One planned premium service will be a way to use social media tools to survey users around specific political issues – sort of like ‘YouGov 2.0’. Not bad going for something that started life as a side project for a bunch of politics geeks.